Sponsorship Guidelines & Resources
Navigate sponsorships with confidence and build successful partnerships that enhance the University of Arizona experience.
Sponsorships create meaningful opportunities for campus programs and events. These guidelines and resources are designed to help units navigate the process confidently, from understanding permissible and impermissible activity, to meeting required approval steps.
Our goal is to make sponsorships feasible to navigate and beneficial for both campus and external organizations. Understanding the sponsorship space, units can create collaborations that elevate programs, enhance the student experience, and uphold the integrity of the Arizona brand.
For a complete guide to all things sponsorships, please review the sponsorship guidelines available below. If you have additional questions, please reach out to partnerships@arizona.edu.
Review the University’s Sponsorship Policy to review requirements, review processes, and responsibilities associated with sponsorship activity.
A high-level guide to the University’s sponsorship framework, offering essential guidance to help units pursue sponsorships with clarity and confidence.
A helpful guide outlining the fundamentals of sponsorship planning, asset development, and sponsor engagement.
Start the contracting process by submitting your sponsorship details through Contracting Service’s Supply Chain Management Software system.
Coming soon! Learn the principles that guide co-branding with external partners using university marks and sponsor logos.
Does Your Sponsorship Require University Review?
Submit your materials to Brand Development and be prepared to provide: proposed deliverables, term length, and annual investment.
As Arizona’s flagship, land-grant university, we are intentional in pursuing sponsorships that:
- Advance the University of Arizona mission to continuously improve how we educate and innovate so we can lead the way in developing adaptive problem-solvers capable of tackling our greatest challenges.
- Create dynamic opportunities that enhance the student, community, and campus experience.
- Support the university’s Strategic Imperatives:
- Success for Every Student
- Research That Shapes the Future
- Engagement With Our Communities to Create Opportunity
Sponsorship Advisory Group
A select number of sponsorships will require review from the Sponsorship Advisory Group (SAG). SAG is a cross-campus review body established to support consistent, mission-aligned sponsorship activity across the University of Arizona. SAG provides guidance on sponsorships that carry university-wide implications, multi-year commitments, “Exclusive/Official Sponsor” designations, or fall within Limited Sponsorship Categories such as alcohol.
SAG’s role is to review complex sponsorship considerations, safeguard institutional reputation, and ensure that external partnerships align with university values, policies, and long-term strategic priorities. Made up of representatives from Athletics, Facilities/Planning, Finance/Budget, Marketing & Communications, the Office of General Counsel, Research Partnerships, and Student Affairs, the group brings together diverse expertise to ensure partnerships are evaluated thoughtfully and collaboratively.
Units engaging in sponsorships that meet review thresholds can submit materials for SAG consideration as part of the University’s coordinated sponsorship framework.
Campus Use
Commercial activity on campus is carefully managed to protect the campus environment, enhance the student experience, and ensure activations align with University of Arizona brand standards. In close coordination with the Dean of Students office, commercial activity involving outside businesses must follow the Campus Use Policy and receive pre-approval prior to scheduling.
Commercial activity includes:
- Branded displays, booths, or tents that increase brand awareness of a third-party company, product, or service
- Product demonstrations or sampling
- Promotional giveaways or coupon campaigns
- Advertising, signage, or promotional messaging
- Sales, solicitation, or lead-generation efforts
To submit for approval, please email partnerships@arizona.edu. Visit the Campus Use page for additional details.
